$1,000+ in healthy food each year, FREE.

If you're part of the WIC (Women, Infants, Children) program, Lulo helps you make the most of it for your family.

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What is WIC?

The WIC program was created to help low income pregnant people and children up to age 5 access the food, nutrition, and social supports crucial for healthy development. WIC provides families with:

  • Food package that could include baby formula, baby food, milk, juice, cereal, eggs, whole grains - and more!

  • $26-$52 in a cash value benefit (CVB) for fresh fruits + veggies each month

  • Nutrition and lactation counseling in multiple languages

  • Referrals to SNAP, Medicaid, and other resources our families need to thrive

Don't have WIC yet? See if you're eligible and get step-by-step guidance on enrollment from Lulo.

How does Lulo help?

WIC is worth over $1000 a year but it can be hard for families figure out what to get in store. Families are leaving behind $1 billion in food each year. Lulo is changing that.

We help families all over New York:

Save time shopping each month and maximize benefits.

Discover high-quality WIC-approved items.

Find tips and resources, such as free diapers and crib programs.