About Lulo

Our mission is to make it easy for families to put more food on the table every month.

We build tools that enhance the social safety net and we’re starting with the Supplemental Nutrition Program for Women, Infants, and Children, or WIC.

We aim to turn over one billion in WIC benefits that go unredeemed each year into food on the table for families and dollars for local businesses.

We envision a future where families of all backgrounds can redeem all of their WIC food benefits in a way that respects their time, dignity, and culture.

Meet the Team


  • EXPERT

    Dani is a former bureaucrat with policy and practitioner backgrounds in basic needs security and social benefits. She draws from extensive lived experience navigating bureaucracy to facilitate benefits access in the South Bronx.


  • PRODUCT

    Sarah is a product manager with 3+ years of experience working on a mobile app, Providers, that 5 million SNAP and WIC households use each month to manage their benefits.


  • ENGINEERING

    Rye is a full-stack software engineer who spent 5+ years building financial tech products to support migrants in building wealth across international borders.


  • DESIGN

    Unnati is a product designer specializing in participatory and co-design research practices. She holds a MFA in Design & Technology with a minor in Civic Service Design from Parsons School of Design